What if a laundry detergent could build a community? 

Dash is famous for its “cleaner than clean” promise and iconic TV spots. But how do you translate that into social media success? That’s where Superkraft came in.

From TV Favourite to Social Media Star

With strong brand awareness on traditional channels, Dash had history on its side. But it lacked presence on social media platforms like Instagram and Facebook. Our mission? Build a recognisable, loveable voice on social—and grow a real community around it.

Social Media Strategy Rooted in Relevance

We developed a social media content strategy anchored in clear content pillars:

This approach allowed us to modernise the nostalgic feel
of the brand while breaking laundry stereotypes.
The result? Scroll-stopping, story-worthy content.

Social Media Results That Sparkle

With the right social content strategy, Dash’s channels quickly saw: 

❤️

Higher engagement rates

☺️

Positive sentiment 

🫧

Biggest laundry community in Belgium

We amplified this momentum with influencer marketing and branded activations that kept Dash top of mind—and top of feed. Check out our Dash x Drip brand activation case.  

Making your brands’ social media sparkle?
 Let’s talk.