Pampers x Superkraft – Influencer marketing by real parents, for real parents
From cute baby content to genuine brand love
As the world’s No.1 baby care brand, Pampers wants to be close to young parents. We helped make that happen through a smart, authentic influencer strategy.
The idea?
Simple, but effective:
- Pick creators who are the target audience
- Brief them well, but...
- ..let them tell their own story
- Wrap it up with a clever activation
We worked with both big names and niche creators –
mums-to-be, dads with toddlers – in Flanders and Wallonia.
The secret sauce? Authenticity.
No scripts, no sales talk. Just real parents sharing their real Pampers moments, in their own voice, aligned with the brand. That’s what makes it resonate.
The numbers:
+70 influencer posts
& stories
Hundreds of new, relevant followers
Boost in engagement
and brand likeability