Pampers x Superkraft – Influencer marketing by real parents, for real parents

From cute baby content to genuine brand love 

As the world’s No.1 baby care brand, Pampers wants to be close to young parents. We helped make that happen through a smart, authentic influencer strategy. 

The idea? 

Simple, but effective:

  1. Pick creators who are the target audience
  2. Brief them well, but...
  3. ..let them tell their own story
  4. Wrap it up with a clever activation 

We worked with both big names and niche creators –
mums-to-be, dads with toddlers – in Flanders and Wallonia.

The secret sauce? 
Authenticity.

 No scripts, no sales talk. Just real parents sharing their real Pampers moments, in their own voice, aligned with the brand. That’s what makes it resonate.

The numbers:

+70 influencer posts 
& stories

Hundreds of new, relevant followers

Boost in engagement 
and brand likeability

Want influencer content that really works?
Let’s talk.