Superkraft case for O2O Bicycle leasing

O2O – 
The bike lease even your mother-in-law would get 

A creative video campaign that made HR laugh, click and rethink mobility

click and rethink mobility
O2O is Belgium’s largest bike leasing company. 
 But instead of resting on its (well-earned) laurels, the brand keeps pedalling with a challenger’s mindset. Their mission? Convince HR managers to swap company cars for bikes. 
 
Their message? “We make bike leasing really easy.” 
 Sounds simple. And it is. But explaining something simple? That’s the hard part — especially when your audience is drowning in spreadsheets, payroll systems and colleagues who “just want to touch base.” 

Storytelling for brands that want to stand out 

So, we did what we do best: 
A creative video campaign built for B2B brands 
Storytelling for brands using absurd-yet-effective metaphors. 
Copywriting with character – as beloved as a Friday croissant. 

The result

Want more than just views? 
Ready to build a brand that sticks? 
 Let’s talk.