Never stop questioning
Design Museum Gent reopens. And Superkraft immediately asks the most important question: what should a museum actually set in motion?
After three years of renovation, Design Museum Gent is reopening its doors with a new wing and a new positioning: ‘Never stop questioning.’
Because design starts with a question. Why does something look the way it does? Why does it work this way? Could it be different? Every object around us once started with someone who refused to simply accept the obvious.
That is precisely where the power of Design Museum Gent lies.
The museum is not a destination, but a starting point. Not simply a place you visit, but a place that makes you look at the world differently when you step back outside. More curious. More critical. With more questions than when you walked in.
So questioning everything doesn’t stop at Design Museum Gent. It starts there.
A thought that keeps questioning
For the reopening, we translated this positioning into an integrated campaign that literally takes you into the endless stream of thoughts of someone who starts to look, think and question.
The campaign runs across TV, cinema, social, radio, print and OOH, bringing Design Museum Gent’s new positioning to life on a broad scale.