Superkraft is 100% Brugse Poort
The City of Ghent and Superkraft are joining forces to strengthen entrepreneurship in the Brugse Poort and make the neighborhood’s potential visible.
A clear tension
The Brugse Poort is often seen through a narrow lens of vacancy, fragmentation, and a stubborn negative image. But for those who live and work there, the reality is very different: a neighborhood rich in energy, diversity, and pride.
Superkraft translated this contrast into 100% Brugse Poort. Not a traditional campaign, but a movement rooted in what already exists. Through stickers, tape, colors, and stories, the neighborhood reclaims its identity and reveals what makes it truly unique.
A grassroots movement
By building from the ground up, residents and entrepreneurs are brought together and encouraged to take part. The Brugse Poort is once again positioned as a lively and unexpected place that invites people to shop, taste, and explore.
100% Brugse Poort shines a light on what has always been there: a neighborhood with a strong character and a quiet confidence that deserves recognition.