Umbrosa conquers the world with Superkraft
Umbrosa, a Belgian specialist in designer parasols active in more than 60 countries, is partnering with Superkraft to strengthen its brand positioning internationally.
The focus is shifting from functional product communication to an emotional, premium, and design-driven brand story.
A brand-new positioning
Following an in-depth brand exercise, Superkraft developed a new positioning under the name Timeless Elegance, complemented by a refreshed visual identity and an international campaign.
A brand-new positioning
Following an in-depth brand exercise, Superkraft developed a new positioning under the name Timeless Elegance, complemented by a refreshed visual identity and an international campaign.
The campaign is running across Europe and the US via Meta and LinkedIn, with a focus on both brand building and concrete realizations, such as Hard Rock Cafe Madrid, Nikki Beach Mallorca, and Four Seasons Lisbon.
A new launch
Through this collaboration, Umbrosa aims to build a consistent and recognizable premium brand worldwide, with the next step being the launch of a new model in Europe, America, and the Middle East.