Why You Need a Pinterest Marketing Strategy

What is Pinterest? 

Businesses can also upload their own content organically (read: free) or use paid advertisements. However to make the most out of it, you should not only promote your own content but also pin other relevant posts to create more engagement. 

Why should you use Pinterest for your business? 

Pinterest is one of the fastest growing social media platforms. It currently has close to 463 million active users each month, ranking it above other social media websites like X, Snapchat and Reddit. 

However, the fast-growing audience size isn’t the only interesting part about Pinterest. Pinterest states that 83% of weekly Pinners have made a purchase based on their pins from brands. Additionally, Pinners spend almost twice as much as people who are not on Pinterest!  So putting your product or service out there in such an engaged audience could be very valuable to your business. 

Best products and services for Pinterest 

Quote: Millennial women are the perfect target audience for Pinterest, but are not necessarily the only audience you should target on Pinterest. If you have a product or service that aligns with Pinterest’s “ideas and inspiration” theme, it will still be a match! 

How to generate traffic from Pinterest 

We did say earlier that Pinterest is a social media platform, but first and foremost, it is also a search engine. 

Contrary to other social media platforms, content can still be found over a traction of time. So unlike Facebook posts that disappear over time and Instagram posts that get lost in the stubborn algorithm, your post won’t lose traction over time.  

On Pinterest, people will always be able to find your content by searching for its keywords. This makes it so your content can be found months or even years after you created the post, and this is exactly what makes Pinterest good for driving traffic. 

1. Pinterest keyword research 

The best way to start with any search engine campaign is with keyword research. You need to figure out which keywords people are searching for on Pinterest.  

The easiest way to do this is to simply type in one of your own keywords in the search bar on Pinterest and see which words are suggested.  

2. Use your keywords 

Now that you know exactly which keywords you want to target, it’s time to start using them. It’s important to use these keywords in your pin titles and pin descriptions. 

Add some relative keywords in the description and you can also use the keyword in your image itself, as Pinterest reads text placed on images. And finally, don’t forget to use your keywords in your boards as well, as people can also follow a specific board.  

3. Create matching boards 

Gather valuable information and content relating to your keywords all in one place with a board. Do not only have inspirational visual content, but also helpful and insightful pins. 

People’s home feeds are a mix of Picked for you Pins and Pins from people, topics and boards that the user follows. If your boards have a relevant title and description, you increase your chances of showing up for these ‘Picked for you’ Pins. 

4. Consistency and time 

We hate to break it to you, but you will not gain traffic overnight by using Pinterest. As with most things, it’s a slow process that needs to be built up over time. Luckily, Pinterest content has a very long lifespan so you can just keep adding onto your profile. 

You should try to set a goal for the amount of pins you make each week. Depending on how much time you can invest on your Pinterest strategy, make this as realistic as possible while still remaining active. Some people suggest 10 different pins every day, but it really depends on what is achievable for you. Try out different amounts of pins and see what works best for you. You do you! 

So, ready to become the next big thing on Pinterest? Get pinning! If you’re still not quite ready to get started yourself, reach out! We’re here to help.