Creative learning, powered by data
Context & challenge
WISPER, a non-profit organization offering creative courses in dance, photography, theatre, literature, and music, was running online campaigns but wasn’t seeing the results it hoped for. They needed a performance marketing partner who could optimize their SEA setup and introduce a more structured, always-on social media approach. That’s where we came in.
Strategy & execution
We restructured their SEA campaigns and made the most of WISPER’s eligibility for the Google Ad Grants program, allowing us to scale Google Search ads without tapping into their paid media budget. On Meta, we built segmented audiences across Ghent, Leuven, and Antwerp and used a multi-pronged testing approach — from broad awareness to targeted clicks.
Modus operandi
Our modus operandi? Always-on, always-learning. Month by month,
we iterated campaigns based on data insights: in Meta, we tested
course-specific ad groups instead of general bundles. In Google Ads,
we experimented with grant budget allocation to maximize reach and conversion.
Results
We restructured their SEA campaigns and made the most of WISPER’s eligibility for the Google Ad Grants program, allowing us to scale Google Search ads without tapping into their paid media budget. On Meta, we built segmented audiences across Ghent, Leuven, and Antwerp and used a multi-pronged testing approach — from broad awareness to targeted clicks.
Key takeaway
Performance marketing for non-profits is possible — and powerful — when creativity meets structure. Thanks to continuous testing and optimization, WISPER is now reaching more creatives in Flanders than ever before.