The No Rage Challenge for Quick
Superkraft and Quick challenged gamers to keep their cool in a campaign promoting the new Patron Rouge burger.
Playing into a cultural insight
For many gamers today, rage has become the default language. Explosions of frustration, toxic behavior, shouting, and insults are normalized, even expected.
Quick, the ultimate gamer food, challenged these players to do the unthinkable. Prove you can control your rage like a boss while gaming, and you earn the new Patron burger by Quick: the boss of all burgers. Start to rage, and you lose it all.
Teaming up with top gaming influencers
We reached gamers where they are. We partnered with prominent gaming influencers on Twitch, such as Abulic and Godwellink, to model the behavior, and integrated the challenge directly into Belgium’s biggest gaming platforms.