Pampers Skinlove: The worldwide launch starts in Belgium
How do you launch a premium diaper without simply telling people how soft it is?
For the worldwide launch of Pampers Skinlove, Belgium was chosen as the first market. We turned softness from a product claim into a premium bum experience.
Market research and influencer panel meetings showed us that Pilates was the perfect platform to introduce Skinlove to our premium target audience. They were all looking to create a world of wellbeing, self-care and quality, both for themselves and their new family.
A brand platform was born and became the perfect foundation for the Skinlove brand launch.
Holistic approach
From social content and influencer campaigns to sales activations and digital touchpoints, we brought the Skinlove world to life across the entire launch.
Influencers got the full Skinlove treatment. We created bespoke premium boxes for their first product experience, invited them to exclusive Pilates events with their babies, and created content that put them at the heart of the campaign.
From activation and events to content and digital, Superkraft handled the launch from the first touchpoint to the full experience.