Forest Week
Biodiversity is the symphony of life. Committed to the next generations, we embraced the task of imparting the youngest among us with the forest's diverse wonders.
Forest week is an annual event that highlights the crucial role of forests in preserving biodiversity. The aim is to reach a wide audience, with a special focus on children and schools. Superkraft created an umbrella concept to effectively convey this message to both the young generation ('the future') and their parents ('the here-and-now').
Learning through play
The campaign centers on 'learning through play' with the hero being 'Detective Shrew', the forest's top detective. The aim is to involve children, classes, and schools in uncovering biodiversity secrets. So, they take their adventurous stories home.
Superkraft designed educational packages, games, handbooks, and a guide. The campaign to schools started back in June. In September, in the weeks leading up to Forest Week, we pull out all the stops.
Cherry picking, interviewing teachers
We put together a dedicated team of creatives, designers and account managers who have a special feel for the theme, who are already involved in volunteer projects on youth, awareness or nature and biodiversity.
Moreover, we collaborated with teachers from the different grades to make sure the educational packages are tailored to the different classes and appreciated by everyone in our schools. Even by those who are unlucky not to have a forest, park or even a garden nearby.