Tampax Rebuilds Trust on Instagram with Honest Content
The Challenge
After a 2017 documentary cast Tampax in a negative light, the brand lost consumer trust in France—a market known for its vocal opinions on topics like health, gender, and sustainability. And when things go wrong on social, they go wrong fast.
Our Approach
We launched a brand-new Instagram account with four strategic content pillars:
The Results
In just six months, negative comments dropped by 67%. Tampax regained the trust of a critical—and socially engaged—audience.
Reputation crisis on social media?
Superkraft is the social media marketing agency that helps brands bounce back with smart strategy, bold content, and next-level community care.