A fresh coating for Zingametall
To become the leading corrosion protection provider in the world, Zingametall needed to get their story straight. We created a new brand story for both B2B and B2C, updated the logo and added style elements for clarity.
Zinga for ...
We decided to split the Zingametall brand story in two to create clarity for both B2B and B2C. Less jargon for DIYers, more technical info for professionals. We even split up the website so DIYers and professionals both end up on a website that’s more relevant to them.
Deliverables
Visual identy
Logo design
Web design
Baseline
The Zinga look & feel
Zingametall wanted to keep its blue color, but knew the logo needed modernising. The current blue logo was too youthful and casual. With some small changes we updated the blue and the logo itself to create the more “corporate” feel they wanted.
The Zinga rainbow
To create clarity for each target audience, we introduced a brand-new color code within the Zingametall brand. We assigned a specific color to each product and integrated it on the packaging, the product page, etc. This way, both B2B and B2C customers immediately know what they’re looking at or what the product does.