Letting Byoode's hair down
Apart from a brand name and big dreams, Byoode didn’t quite have the necessary tools yet to achieve their goals. What should the brand look like? And what is it exactly about? We developed a visual identity from scratch to help Byoode change the hair game for once and for all.
Byoodiful elements
We poured Byoode’s values and wishes into a color palette, with each color representing natural products and natural beauty. In the website design, we added line drawings in all different kinds of waves to reference different hair types. Why? Because no matter how wavy or sleek your hair is, Byoode has the right care.
Deliverables
Visual identy
Logo design
Web design
Web shop
Key visuals
Baseline
Photography
Color Palette
The primary colors of Byoode are based on fresh nature tones and the secondary colors refer to different hair colors.
To streamline Byoode’s online presence on social media as well, we created social media templates. These act as a guideline and ensure the brand remains consistent and recognizable in every single post.