A spooky approach for Quick, Walibi & Fanta
Each year during October, theme park Walibi turns into a spooky paradise for thrill-seekers and Halloween enthusiasts. And thanks to Quick, you can go for free! The only thing you needed to do was order a meal at a Quick drive-thru. So, basically, eat a delicious burger, scan your receipt and you automatically get a chance to win. If that’s not a win-win, we don’t know what is. Here’s how we spread the word.
The undead drive-thru
To attract thrill-seekers, we decided to make the Quick drive-thru a spooky experience itself. We set up a storyboard, hired an SFX makeup artist and headed to our local Quick restaurant with our cameras and smoke machine. We transformed the Quick drive-thru into a horror movie set and let some hungry zombies loose in the drive-thru. The key message? Visit the Quick drive-thru and get a chance to win free Walibi tickets… If you dare.
We poured the content into short videos for Quick Belgium’s socials and added a variation of the video on top to set up a set of TikTok ads to build some rumor. In these extra videos, we focused on the specific steps you needed to take to participate.
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