Superkraft

KL-EX.0002

The Fort of Breendonk posed a challenge: convincing Gen Z to pay them a visit. How did we tackle it? We joined forces with four streamers to transform the fort into a pixelated piece of art.

KRAFTLAB

Honoring WW2 victims with Fortnite & digital art

KL-EX.0002

The Fort of Breendonk posed a challenge: convincing Gen Z to pay them a visit. How did we tackle it? We joined forces with four streamers to transform the fort into a pixelated piece of art.

THE FORCE OF FORTNITE

For five years, Fortnite has been a gaming phenomenon among the youth. Not only do they enjoy playing it, they also watch others play. The game is extensively streamed and viewed on platforms like Twitch and YouTube.

THE PERFECT PLATFORM

Gaming culture makes Fortnite a relevant platform to reach our target audience with a topic that might otherwise not be relevant to them at all.

CUSTOM MEMORIAL

The Fort of Breendonk was recreated as a playable map in Fortnite. There, we challenged five well-known Twitch streamers to create a digital sculpture in remembrance of all the victims of WWII.

SCAN TO REMEMBER

This art piece was accessible to everyone, whether at the physical or digital Fort, through a simple scan of a QR code. Ensuring we never forget 56 million deaths.