Step up the game with a perfectly shaped identity
Re-Train has transformed from your typical psychotherapist to a one stop performance center. To train at Re-Train is to gain insights into your capacity in a way that enhances athletic performance at every level.
Rebranded to matter more
We redefined the entire universe with a true athlete’s value at heart: the desire to step up your game. This philosophy is reflected in the brand’s universe, where we made the letter ‘e’ travel all the way to the top. We kept everything tight to reflect the power that is Re-Train.
Deliverables
Brand Style Guide
New Logo
Branded Apparel
In-house Signage
Revamped Digital Presence
Print Materials
Event Gear
Putting Re-train on a better track
We did much more than nearly create a new logo; we turned it into a complete universe through various branded apparel, print materials, event gear, and much more. In this way, we created a community ranging from top athletes to novices.
The rebirth
of Retrain
The letter ‘E' traces the journey to success and reappears in the identity.
A brand with power
We moved away from subdued colors, choosing an energizing red and a powerful black instead.