Digital tailoring for Tentailor

Watch out, tent rental world! There’s a new player 
in town. We helped one of Belgium’s fixtures in tent rental expand their business by creating a new brand from scratch.   

The New Story

The first step to the new brand was deciding on a clear vision and mission; becoming the leading provider of modular tents and offering customers the best products and most enriching experiences. Once we got that story straight, we developed a strong brand name, logo, and baseline: ‘Tentailor. Your tent, your way.’ A nod to the company’s main focus: tailor-made tents adjusted to every client’s wishes.  

Tentailor branding color pallette

The Palette

To bring the Tentailor brand to life, we poured the natural colours of the tents into a coherent palette and created some extra visual elements on top: 

  • Dotted lines and scissors as a reference to tailoring 

  • The Catamaran font based on the shape and linework of tents 

Find out more about the development of 
the Tentailor website here.